(Lucas : This is from 1st May 2012, just to show you it is true the rates are going down the drain for Main Stream Media. Others stations have simular losses in ratings)
It’s no April Fool’s joke — last month CNN delivered its lowest-rated month in total day in over a decade, since August 2001, the month before the September 11 attacks. The once-dominant cable news network posted decade-lows among both total viewers (357,000) and Adults 25-54 (108,000). Versus April last year, CNN was down 21% in total viewers and 29% in 25-54. In comparison, leader Fox News CHannel was up 2% in total viewers (1.1 million) and 1% in 25-54 (273,000) and No.2 MSNBC was flat in total viewers (425,000) and down 5% in 25-54 (139,000).
Things did not look brighter for CNN in the evening where its shows too posted across-the-board declines: John King USA at 6 PM was down 41% in the 25-54 demo, Erin Burnett Outfront at 7 PM was down 34%, Piers Morgan was down 14% at 9PM, and Anderson Cooper 360 was down 8% at 8 PM and 28% at 10PM. In primetime, CNN had its lowest rated month in nearly two years, since August 2010, in both total viewers (508,000, down 16% from last year) and adults 25-54 (149,000, down 22%). Meanwhile FNC (1.9 million, 395,000 in 25-54) was flat in total viewers from last April and down 9% in 25-54. MSNBC (754,000; 236,000) was down 5% and 9%, respectively.