EDINBURGH, Aug 23 (Reuters) – Elisabeth Murdoch urged the media industry on Thursday to embrace morality and reject the pursuit of profit at all costs, which her brother James championed before scandal engulfed News Corp.
In a speech offering a chance to show her credentials to take over her father Rupert’s empire, she said profit without purpose was a recipe for disaster, and the phone hacking scandal at the News of the World newspaper showed the need for a rigorous set of values.
Elisabeth Murdoch – a successful television producer who was overlooked for senior jobs at News Corp that went first to her brother Lachlan and then James – said a lack of morality could become a dangerous own goal for capitalism and for freedom.
(Lucas: If this is not how do I get good publicity before taking over! I have my reservations in all this and hope she is sincere, but I still doubt it!)