In a speech offering a chance to show her credentials to take over her father Rupert’s empire, she said profit without purpose was a recipe for disaster, and the phone hacking scandal at the News of the World newspaper showed the need for a rigorous set of values.
Elisabeth Murdoch – a successful television producer who was overlooked for senior jobs at News Corp that went first to her brother Lachlan and then James – said a lack of morality could become a dangerous own goal for capitalism and for freedom.
The whole story including photo gallery at : http://www.huffingtonpost.com link to original article Thanks Rain!
(Lucas: If this is not how do I get good publicity before taking over! I have my reservations in all this and hope she is sincere, but I still doubt it!)
Lucas 2012 Infos 
So do I. (have doubt)