As collaborative consumption becomes increasingly mainstream, many young Germans are starting to see vehicle ownership as inconvenient and old-fashioned. Keen to keep up, the auto industry is turning to car-sharing.
Imagine a road trip that starts on a narrow backstreet in Rome, bathed in the rosy light of dawn. Visualize driving along roads lined with pine trees, past hill-top villages, motoring from the ocean to snow-capped mountains. Then on to Paris, London, and finally to the green hills of Scotland, stretched out before you like a giant golf course.