Google No Longer Mining Student Gmail Accounts For Targeted Ads – 30 April 2014

RT logoGoogle will no longer scan student and teacher Gmail messages or use data from Education apps for use in advertising following a legal firestorm that the policy violated privacy rights.

The policy shift was first announced by Bram Bout, director of Google for Education, in a blog post on Wednesday. According to Bout, Google has removed a toggle to enable and disable ads in the Apps for Education Administrator console. He noted that without the toggle, ads in the Apps for Education suite are now automatically turned off, and administrators will not be able to turn them back on.

The Mountain View, California-based tech giant company had been automatically blocking the ads unless administrators changed the controls.

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