Despite the copyright industry’s best efforts to stamp out internet piracy, P2P file sharing continues its meteoric rise, with 300 million users swapping files via BitTorrent every month, media analytics startup Tru Optik says.
Ever since the advent of YouTube, coupled with scare stories of copyright holders suing individual downloaders for losses, reports of a drop in peer-to-peer (P2P) file sharing have been a regular occurrence for over half a decade.
As early as 2009, Wired was reporting P2P was likely dead in the water, when its total percentage of net traffic had dropped from 40 to 18 percent over a two-year period. In November, a Global Internet Phenomena report published by Sandvine said that P2P file sharing had dropped below 10 percent of total daily internet traffic in North America, with YouTube and US-based on demand media streaming service Netflix accounting for over 50 percent of downloaded content.
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