Facebook Expands Ad Targeting Of Users To Include Out-Of-Network Browsing Data – 12 June 2014

RT logoFacebook is to start providing advertisers with more user data, drawing from browsing habits and external websites visited, in addition to their current ‘likes.’ This will be the first time that Facebook has used information from outside the network.

The company announced the change early on Thursday, saying the move is aimed at targeting individual users more efficiently.

“If you live in the US, you’ll be able to use ad preferences in the next few weeks, and we are working hard to expand globally in the coming months,” Facebook stated in a blog post on Thursday.

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