Websites Say They’re Scared Of Big Changes To Facebook – 25 September 2014

RT logoFacebook will unveil a new advertising platform as early as next week, according to recent reports, but some online retailers say they’re weary of what the changes will soon bring to the already all powerful social networking site.

The Wall Street Journal first reported on Monday that Facebook will announce its new ad platform next week, the likes of which will aim to help marketers more successfully target the website’s audience by supplying them with tools and statistics intended to bring commercial content to users more specifically than before.

Atlas, as the platform is known, “promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps,” Jack Marshall wrote Monday for the Journal.

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