YouTube-Rated: UK Music Videos To Be Age-Classified To Protect Children – 1 October 2014

RT logoMovie-style classification ratings are to be slapped on to music videos in the UK, in a new pilot scheme designed to protect children from viewing raunchy, inappropriate and violent content.

Three of the UK’s biggest music labels – Warner, Universal and Sony – will work with internet video services YouTube and Vevo to design the pilot scheme, which will see videos from artists like Miley Cyrus, Katy Perry and Rihanna age classified.

The firms will submit controversial music videos to the British Board of Film Classification (BBFC), who will issue the videos age-rating labels of 12, 15 or 18.

“Parents are eager to have more input over the types of content their children access, particularly online,” assistant director of BBFC David Austin told the Independent.

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