It’s high fever time in Sao Paulo. The Dutch are chilling in Ipanema, right in front of the beach. The Italians are in their own Riviera 100 kilometers from Rio.
The Germans are in a sprawling beach bunker along the coast were Brazil was “discovered” in 1500. The English team is visiting a favela this Monday. The whole country is slowly being draped in green and yellow. One hell of a party is about to begin.
And yet, all across the planet, the nagging question remains; will Brazilians set this World Cup – literally – on fire? Is this show worth over $11 billion? Well, that’s actually a non-issue, picked up by those who don’t know how football – it’s not “soccer”, it’s “football”, as the English invented it – is embedded in the Brazilian psyche.