Tag Archives: Here’s How To Actually Convince Mobile Consumers To Share Their Location Data

BusinessInsider – Here’s How To Actually Convince Mobile Consumers To Share Their Location Data – 6 December 2013

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There is no question that location data is what makes mobile so powerful for marketers and businesses. But it also happens to be the information that consumers are most inclined to protect. So technology companies need to give users a compelling reason to share where they are via mobile.