It apparently started with polls.
The men who wanted to bankroll ballot initiatives mandating GMO labeling hired pollsters.
The question was, what message would resonate with voters?
The original pollsters (perhaps as early as 2011) tested all sorts of messages: “you have a right to know what’s in your food” was one of them.
Other messages were tougher. For example, they mentioned the effects of GMOs on health. Continue reading