(Lucas : Ello is seemingly putting FaceBook on alert as more and more people shift away from Facebook.)
Facebook says that from next year on, it will cut adverts masquerading as news posts to improve the user experience – likely forcing corporations to stump up more cash for actual ads.
“Our goal with News Feed has always been to show people the things they want to see,” said a statement from the California-based company, which has recently been flirting with all-time market cap records, and is currently valued at $207 billion.
“People told us they wanted to see more stories from friends and Pages they care about, and less promotional content,” it said.
When a typical user – with the average amount of friends and frequency of visits – logs into Facebook, he likely has more than 1,500 new items the company can display in his aggregated news feed. Those range from friends’ news to pages the user has ‘liked.’