Trying to bounce back from a 15 percent decline in profit last year, McDonald’s, the world’s largest fast food chain, is trying to stay nimble in knowing customers’ changing desires with innovative ideas such as all-day breakfast and even table service.
The company plans to test offering breakfast all-day in some locations in San Diego, California starting in April. Customers have been demanding breakfast all day for a long time to keep pace with changing work habits. However, the company has previously said that it would be logistically impossible because of tight kitchen spaces at the franchises.
The pilot announced Monday will include a limited menu of popular breakfast sandwiches and hash browns, but McDonald’s has not said which items will be included.