Tag Archives: Mixed Reactions To Cheerios Dropping GMOs

ActivistPost – Heather Callaghan – Mixed Reactions To Cheerios Dropping GMOs – 5 January 2014

Logo_activistpost-comA year ago at this time, Cheerios cereal company owned by General Mills had a serious mess on their hands. A campaign started by GMO Inisde, a part of Green America, created an uproar of consumer backlash at Cheerios’ use of genetically modified ingredients. Meanwhile, General Mills had donated over a million dollars to fight GMO labeling.

An unstoppable (and rather humorous) flurry of anti-GMO consumer outcry splashed Cheerios’ social media pages for weeks causing them to remove a Facebook application. When Cheerios tried to defuse the bomb, it got worse, no doubt because of their patronizing tone. Little did we know they really “we(‘)re listening.”

Read the whole article at|: http://www.activistpost.com / link to original article