A year ago at this time, Cheerios cereal company owned by General Mills had a serious mess on their hands. A campaign started by GMO Inisde, a part of Green America, created an uproar of consumer backlash at Cheerios’ use of genetically modified ingredients. Meanwhile, General Mills had donated over a million dollars to fight GMO labeling.
An unstoppable (and rather humorous) flurry of anti-GMO consumer outcry splashed Cheerios’ social media pages for weeks causing them to remove a Facebook application. When Cheerios tried to defuse the bomb, it got worse, no doubt because of their patronizing tone. Little did we know they really “we(‘)re listening.”
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Lucas 2012 Infos 