We should never be beaten down by social or consumer/voting research. There are three important factors when it comes to such research: interpretation, interpretation, and interpretation.
Ipsos Mori currently has a page on its website claiming to reveal ‘the top 10 things we get wrong’. That’s to say, we think one thing…but empirically, we’re mistaken. A great deal of potty social policy is excused on this spurious basis. I shall now attempt to illustrate this by use of the interpretations from Ipsos Mori. Continue reading
