BusinessInsider – Jim Edwards – Quantcast CEO Claims Adtech’s Hot New $5 Billion Trend Is Ripping Off Clients – 16 May 2014

The hottest new trend in adtech is “RTB,” or real-time bidding. And it’s often a way to rip off advertisers, according to Konrad Feldman, CEO of Quantcast, one of the larger players in the RTB market.

Read the full story at: www.businessinsider.com / link to original article