Neck and neck, but signs that the undecided 10% are veering towards Yes
There’s another new internet-based poll on the Scottish Independence vote out today from ICM. It shows the Yes campaign on 49%, No on 42%, with 9% of don’t knows. I hate to be an anorak about this, but as consumer research used to be my metier, I feel it important to make telling comment.
Previously, there have been two critiques of such internet polling: (1) it isn’t representative; and (2) the Barker Poll of last week left out the Don’t Knows.This latest ICM study casts doubt on both those viewpoints. Continue reading