Tag Archives: Scottish Indyref : ICM Puts Yes Vote Ahead By Seven Points WITHOUT Removing The Don’t Knows

John Ward – Scottish Indyref : ICM Puts Yes Vote Ahead By Seven Points WITHOUT Removing The Don’t Knows – 14 September 2014

JohnWNeck and neck, but signs that the undecided 10% are veering towards Yes

There’s another new internet-based poll on the Scottish Independence vote out today from ICM. It shows the Yes campaign on 49%, No on 42%, with 9% of don’t knows. I hate to be an anorak about this, but as consumer research used to be my metier, I feel it important to make telling comment.

Previously, there have been two critiques of such internet polling: (1) it isn’t representative; and (2) the Barker Poll of last week left out the Don’t Knows.This latest ICM study casts doubt on both those viewpoints. Continue reading

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